Starbuck first outlet review, CCD is dead.
"Why don't you visit the Starbucks outlet and review it? A quick mood
piece... the bill is on me," says the boss. There goes another Saturday, I think. "Should we wait a while? The outlet is
at Horniman Circle, next to the Bombay Stock Exchange. The exchange is
closed today and it's a half-day for the banks. I think the place might be
deserted," I say, half-hoping that he would change his mind. Twenty minutes later, I am on a Mumbai local, off to sample a cup of coffee,
which awaits me 32 kilometres away. Contrary to my fears, I am not the
only pilgrim headed to this temple of American coffee. A dozen-odd people
are queuing up at the entrance, braving the afternoon heat of Mumbai:
families with noisy kids, groups of excitable teenagers and a few middle-
aged men, including yours truly, who pretend to be busy with their smartphones, trying hard to hide the embarrassment of having to wait in line for a cup of
coffee. Coffee Break Inside the outlet, the teenagers pull out their tablets and smartphones — click, click, click.
Updates and photos on Twitter follow. The Medusa-esque coffee goddess of Starbucks
stares down at you from a wall. "Papa, this is the biggest Starbucks I have been to," screams a bespectacled eight-year-old
with spiked hair. "It's waaay bigger than the one in Hong Kong and Singapore." That's
possible: this one is 4,500 sq ft — almost thrice the size of the average Starbucks store in
the US. The interiors are swank, trademark wood-and-brown Starbucks finish. "I am going to get my mama here in the evening. CCD is so dead, dude," says a teenager
with braces. Her friend, a plump girl with an accent that is lost in transit between
Louisiana and Ludhiana, agrees. Briefly, they panic at the sight of disappearing croissants
and tweet about it. Fifty people wait ahead of us —most of them wide-eyed like belles at a
village fair. It reminds me of another day in 1996 — when I was a teenager, with hair on my head
and the idea of pocket money was 10 bucks a day. Pizza Corner had opened its first outlet
in Chennai and I queuing up with two weeks' pocket money in my wallet, ready to eat
my first pizza. Problem was I didn't know what a pizza looked like. When it arrived, I squeezed the slice
with tight, nervous fingers till the onions and olives rained down on my lap. After a few
embarrassing minutes, the waiter walked up and mumbled those magic words: "Unlimited
soft drinks, saaar." All was forgotten and my passionate affair with pizzas and large-sized jeans began right
then. There are no such embarrassments at Starbucks. Once you get into the store, an
American employee hands out little cups of cold vanilla frappuccino. Another employee
hands out menus, guides folks through the ordering process. "I have seen nothing like this
before," says the American employee, looking starry-eyed at the queues. "I have heard
that people waited for hours when the first outlet opened in Brazil, but other than that..."
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