Breaking News Star's incentives to MSOs

[Deepu]

According to Star India CEO Uday Shankar, the platforms and subscribers have one goal: to save money, while the broadcaster’s aim is to ensure that its content is available to as many people as possible. “We want to create an alignment between both the goals and so have created an attractive incentive plan,” says Shankar.

The broadcaster has decided to incentivise platform operators, if they meet the three criteria: Firstly, provide more Star channels on its platform, secondly. give it to as many subscribers as it can and thirdly. give easy access by placing the channels in the top LCN on its platform. “The greater the reach of the channel, the cheaper the content would become for the operator,” informs Shankar.

Star's incentives to MSOs | Indian Television Dot Com

 

[DashMajor]

As usual Cheapo tactics by STAR

 

[Sanjeev]

As usual Cheapo tactics by STAR

Atleast they are giving something rather than taking

 

[DashMajor]

Atleast they are giving something rather than taking

Because they have to otherwise their channels rating will down and out. So STAR is hanging in both way wants to earn more money but also wants to provide in the base pack.
So right now for STAR "Rassi Jal Gayi Par Aethan Nahi Gayi" type of situation

 

[IndianMascot]

Wow. Incentives program for LCO by broadcasters.

Means they are not slowly turning LCO against their MSO specially if it's Hathway and Den.