YepSeems difficult. ZEE has a monopoly kind of scene in Marathi.
It makes marathi movie, distribution is done by it, promotion by its channels Zee Marathi/Yuva/Talkies/24tas. Now it also has 9x Jhakaas and Big FM to promote the movies. Music channels/FM following audiences has now come under Zee's reach. Additionally they also have a weekly magazine Zee Marathi Disha.
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