Technoglitch
Core Member
Soccer great Lionel Messi will become the face of Tata Motors' passenger vehicles portfolio. The Argentinian becomes the first brand ambassador of the company in its 70-year history. Messi plays for Barcelona in the La Liga.
The Mumbai-based company has signed a two-year agreement (with the option to expand further) with the ace footballer for endorsing Tata Motors' range of passenger vehicles in India and in the international markets.
The first player to win three European Golden Shoe awards, Messi will be the 'agent of change' for Tata Motors, aiming to reclaim its lost position in the Indian market backed by a series of new products, innovative sales programmes and customer reach initiatives.
Mayank Pareek, president, passenger vehicle business unit, said, "If we look at Indian celebrities, most are over-exposed. Some are doing 20-25 brands together. We need somebody other than cricket and Bollywood, somebody who has not done anything popular in India but is a well-known face. ISL (Indian Super League) has actually brought in a new audience. With Messi, we found an immediate connect as he is not just popular in Tier I but Tier II and III cities as well."
Tata Motors nets Lionel Messi as brand ambassador | Business Standard News
The Mumbai-based company has signed a two-year agreement (with the option to expand further) with the ace footballer for endorsing Tata Motors' range of passenger vehicles in India and in the international markets.
The first player to win three European Golden Shoe awards, Messi will be the 'agent of change' for Tata Motors, aiming to reclaim its lost position in the Indian market backed by a series of new products, innovative sales programmes and customer reach initiatives.
Mayank Pareek, president, passenger vehicle business unit, said, "If we look at Indian celebrities, most are over-exposed. Some are doing 20-25 brands together. We need somebody other than cricket and Bollywood, somebody who has not done anything popular in India but is a well-known face. ISL (Indian Super League) has actually brought in a new audience. With Messi, we found an immediate connect as he is not just popular in Tier I but Tier II and III cities as well."
Tata Motors nets Lionel Messi as brand ambassador | Business Standard News
