Tata Sky equips STBs with internet browsing apps

THAKUR

THAKUR

EntMnt Contributor
Finest Member
Direct to home (DTH) companies are stepping up on their game in a bid to offer more specialised technological services to subscribers so as to stay relevant in the fast changing times.

Soon after Videocon d2h revealed its plans to launch HD smart set-top-boxes (STB), which converts existing LED TVs into a Smart TV as well as allows browsing from social media, VOD and OTT apps, competitor DTH company Tata Sky has made known its plans to bring internet browsing applications on their STBs.

This new addition will enable Tata Sky subscribers to browse and interact on certain applications through the STB on almost all TV sets without the requirement of a smart TV.

The service will be available at no additional cost to Tata Sky subscribers and will be launched in the coming months.

Tata Sky CEO Harit Nagpal said, “We don’t look at ourselves as a DTH operator. We are a content distribution platform. The scope of that is defined by what content, which medium, what screen the subscriber wants. That is the level of convergence that Tata Sky is looking at achieving.”


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IndianMascot

IndianMascot

Core Member
Do you guys know how apple TV or a roku works. Basically they are adding some key features of such devices on their set top box. Means there will be an app store where apps like Facebook, YouTube etc will be present and we will be able to browse them through our stb which will be connected to Internet
 
THAKUR

THAKUR

EntMnt Contributor
Finest Member
Tata sky first

Tata Sky, the technological pioneer of the Indian DTH industry has announced its (first-of-its-kind) plans to bring internet browsing applications on their Set Top Box. This feature will enable subscribers to browse and interact on certain apps through the Tata Sky Set top box, on almost all TV sets. Not necessarily a Smart TV.

Tata Sky’s latest offering will not only be available to new subscribers, also most of the existing subscriber base will have this feature. The service will be available at no additional cost to Tata Sky subscribers, in the coming months.

Speaking on the occasion, Harit Nagpal, Chief Executive Officer, Tata Sky said, “We don’t look at ourselves as a DTH operator. We are a content distribution platform. The scope of that is defined by what content, which medium, what screen the subscriber wants. That is the level of convergence that Tata Sky is looking at achieving.”

The company currently has a presence in 50,000 towns with over 15 million connections. Launched in 2006, Tata Sky is a JV between the TATA Group and 21st Century Fox. The company has invested in state-of-the-art digital infrastructure, partnered with global leaders to provide superior.
Tata Sky to enable subscribers to browse and interact on apps through STB - tvnews4u.com

DTH service provider Tata Sky has announced its plans to bring internet browsing applications on their set-top boxes (STBs). This feature will enable subscribers to browse and interact on certain apps through the Tata Sky STB, on almost all TV sets, not necessarily a smart TV.

Tata Sky’s latest offering will not only be available to new subscribers, but most of its existing subscriber base will also have this feature.

The service will be available at no additional cost to Tata Sky subscribers in the coming months.

Tata Sky CEO Harit Nagpal said, “We don’t look at ourselves as a DTH operator. We are a content distribution platform. The scope of that is defined by what content, which medium, what screen the subscriber wants.

That is the level of convergence that Tata Sky is looking to achieve.”

Read more at: Tata Sky to enable apps on STBs | TelevisionPost.com | TelevisionPost.com
 
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