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In a bid to get more children hooked on to TV, Tata Sky, the country's largest DTH operator, is running an ad, which experts say is not backed by scientific evidence. The ad shows a 10-year-old girl saying that drinking green tea will protect her from mosquitoes and that she has picked up this fact from TV.
Created by ad agency Ogilvy & Mather (O&M), it is a part of Tata Sky's latest campaign 'Ab bachchey seekhein TV se' (Kids learn with television), targeted at parents with children between ages 6 and 12 years. "The one about the green tea is like saying that camel's milk is good for people with diabetes. There is no scientific evidence at present to prove that drinking green tea helps people repel mosquitoes. The ad will only help in misleading consumers," says Dr K K Aggarwal, senior national vice-president with the Indian Medical Association.
Similarly, Dr Romel Tickoo, senior consultant internal medicine at Max Hospital in Saket, Delhi, says that the medical fraternity has not come across any such finding to suggest that consumption of green tea is linked to less mosquito bites. "Right now, it's just a wild conjecture like the thousands that you come across online everyday. If it had been proved scientifically, we would have been the first to know," he says.
Tata Sky green tea ad misleading: Experts - The Times of India
Created by ad agency Ogilvy & Mather (O&M), it is a part of Tata Sky's latest campaign 'Ab bachchey seekhein TV se' (Kids learn with television), targeted at parents with children between ages 6 and 12 years. "The one about the green tea is like saying that camel's milk is good for people with diabetes. There is no scientific evidence at present to prove that drinking green tea helps people repel mosquitoes. The ad will only help in misleading consumers," says Dr K K Aggarwal, senior national vice-president with the Indian Medical Association.
Similarly, Dr Romel Tickoo, senior consultant internal medicine at Max Hospital in Saket, Delhi, says that the medical fraternity has not come across any such finding to suggest that consumption of green tea is linked to less mosquito bites. "Right now, it's just a wild conjecture like the thousands that you come across online everyday. If it had been proved scientifically, we would have been the first to know," he says.
Tata Sky green tea ad misleading: Experts - The Times of India
