News Tata Sky selects Cloudera data hub to understand viewing habits

[Deepu]

Direct-to-home (DTH) operator Tata Sky has selected Cloudera, enterprise analytic data management powered by Apache Hadoop, to support its big data initiative in order to gain deeper insights from customer data. Cloudera will provide Tata Sky with an enterprise data hub (EDH) to process and scale its analysis of customer data. The DTH player will use the Cloudera enterprise data hub to understand the viewing habits of customers and enhance the viewer’s experience. “Being the fastest growing DTH providers in India today, Tata Sky needs an infrastructure that will help us scale our data collection, processing, and analysis efforts so we can continue improving the customer experience,” said Tata Sky chief information officer Ravishankar N.

Read more at: http://www.televisionpost.com/technology/tata-sky-selects-cloudera-data-hub-to-understand-viewing-habits/ | TelevisionPost.com

 

[scorpionking76]

What will T(S do after collecting data Add or Remove channels?

 

[DashMajor]

Seems like Tata Sky is in the path of Google, Facebook collect our data and monetize it

 

[Technoglitch]

Data collected and provide it to the broadcasters

 

[NinadG]

It seems TS is now using open sourece s/w more to save money....
Also I think only TS is investing in big data analytics....

 

[IndianMascot]

They have so much free time and money to work on such unwanted things. What the hell will they do by understanding consumers habits. Are they a DTH operator or some TV rating company.

Consumers have been giving their feedback directly to them through emails, complaints forums and Twitter. Still these morons are implementing another separate technique to understand out viewing habits. What a waste of money and time.