Look now, it’s changed. In its tenth year, Tata Sky has adorned a new logo. For years, consumers were used to the swish of the dish in between the Tata and Sky. Now, the swish has gone and the Sky in the logo is exactly like that of the DTH operator’s UK partner, Sky TV. No longer is it flat, rather it is 3D lettering while the Tata has continued to stay flat.
Both Tata Sky and Sky have earned immaculate respect at top notch DTH providers in their respective countries. “In fact, adding the UK Sky logo in Tata Sky is an indicator of the fact that the two companies are working very closely with each other,” says an industry observer.
Industry sources indicate that Tata Sky CEO Harit Nagpal and team have constantly been picking up best practices and incorporating them in the their firm’s culture.
Speaking at a conference in China recently Nagpal said that a customer subscribing to Tata Sky is doing so to watch television not speak with the company. “Hence, he should not need to contact us,” said Nagpal.
Tata Sky unveils new logo | Indian Television Dot Com
Both Tata Sky and Sky have earned immaculate respect at top notch DTH providers in their respective countries. “In fact, adding the UK Sky logo in Tata Sky is an indicator of the fact that the two companies are working very closely with each other,” says an industry observer.
Industry sources indicate that Tata Sky CEO Harit Nagpal and team have constantly been picking up best practices and incorporating them in the their firm’s culture.
Speaking at a conference in China recently Nagpal said that a customer subscribing to Tata Sky is doing so to watch television not speak with the company. “Hence, he should not need to contact us,” said Nagpal.
Tata Sky unveils new logo | Indian Television Dot Com
