Television Disney to replace UTV Stars with a pure-play music channel

Akash Modi

EntMnt Contributor
“We want to build on our strengths,” is what Disney India MD Siddharth Roy Kapur believes in and is the reason for the soon-to-launch music channel, Bindass Play, from the network.

Disney India will replace UTV Stars with the new channel which will go on air from 1 October as it wants to build on the youth-targetted brand. “Currently, Bindass is at a very good place and the viewers are aware of our values. Hence, we want to expand on it with the new music channel,” says Kapur.

Early this early Bindass had launched a new brand film – ‘B for Change – to reflect the sentiments of today’s youth who want to explore but at the same time don’t hesitate in going forward to bring about a change.

“Bindass has always spoken the language of youth and it is the only homegrown youth entertainment channel in the genre to have won the loyalty of youngsters in the country. Music is very close to this section of the audience,” says Media Networks content and communication VP and head Vijay Subramaniam.

He adds, “Hence, the unique thing about the channel would be that it will be inspirational and will celebrate the journey of adulthood as a friend and emp


Bindass to ‘Play’ on youth demand | Indian Television Dot Com
 

Teufel

EntMnt Knight
Finest Member
What kind of youth entertainment channel V and Bindass is ! I don't even go through them. :p
 
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