Television Disney to replace UTV Stars with a pure-play music channel

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Brand Bindass to launch music channel ‘Bindass Play’

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Bindass Play will go on air from October 1 and will replace UTV Stars. The content of this new channel will be based on ‘mood mapping’ and curation



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Brand Bindass to launch music channel ‘Bindass Play’ | Best Media Info, News and Analysis on Indian Advertising, Marketing and Media Industry.

I am really looking forward for this channel because of it promise of having an exciting content


The content of this new channel will be based on ‘Mood mapping’ and songs will be played based on the mood of the audience during the day. It will start with high- energy music in the morning, then relaxed melodies during the afternoon and end the day with soft numbers at night. The channel will play only 5-10 per cent of non-film music throughout the day.

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