First we needs to know what rights they have and how much budget they have, how much they can afford ?
They can't pressurize Operators like STAR SPORTS does because they not having BCCI rights. Is TEN SPORTS really going to bid high more then STAR and SONY for ICC rights and Is ICC really going to give them a chance ?
Once Puneet Goenka said they will bid for sports but not like STAR does far more then a market price TEN SPORTS bought WWE rights for 100 millions but according to the experts that value was 200 millions so clearly TEN got the benefit of no other bid, so except WWE what other sports they will cover in Hindi. They now not having a single Hockey rights they lost FIH rights too and they never invested on HIL.
With I League they can't promote their Hindi channel and rest they have no league and nor any league wants to associate with TEN. With Cricket rights which they having right now, they can't promote Hindi channel from it.