EntMnt Xclusive The 5th original kids show "The Fav 5 - Initial Tango" coming this Christmas only on Sony YAY!
- Thread starter Cute Riju
- Start date
MUMBAI: The Indian arm of the Sony Network had it all – GEC, music, film, sports, you name it. What lacked was a brand for the children of the country. That gap was filled when it launched Sony Yay in April this year.
It’s not as if Sony was devoid of kids content. It launched Animax in 2004, a pure anime destination, but branded it as ‘animation for everyone – not just for kids’. In two years time, it dropped kids and plugged into the youth audience of 15-24 year olds and in 2006, it introduced live action.
Over time, the channel lost its lustre and the channel decided to convert it to Yay in 2017 and grab a share of the 2-14 age group. “Technically we didn’t replace Animax but it sort of gave way to our intention of launching into the kids space, which was the only missing genre for the network. Animax is still available for interested audiences online on SonyLiv,” says Sony Pictures Network India kids genre business head Leena Lele Dutta.
Read more
Sony Yay builds local characters to monetise | Indian Television Dot Com
It’s not as if Sony was devoid of kids content. It launched Animax in 2004, a pure anime destination, but branded it as ‘animation for everyone – not just for kids’. In two years time, it dropped kids and plugged into the youth audience of 15-24 year olds and in 2006, it introduced live action.
Over time, the channel lost its lustre and the channel decided to convert it to Yay in 2017 and grab a share of the 2-14 age group. “Technically we didn’t replace Animax but it sort of gave way to our intention of launching into the kids space, which was the only missing genre for the network. Animax is still available for interested audiences online on SonyLiv,” says Sony Pictures Network India kids genre business head Leena Lele Dutta.
Read more
Sony Yay builds local characters to monetise | Indian Television Dot Com
Now I seen their ratings very low despite available on all DTH just 114 people watching it Lol it's joke even they lost to Animax on Sony LIV who has over 258 people watching really it makes me happy how this Yay is struggling in kids category it's happy news for me try your best experiments and fail in everything later shutdown it I'm happy Animax will remain forever on Sony LIV
Oh you posted I searched but didn't got your post anyway moderator admins please merge it looks like in over excitement I checked badly
I recently got this news on Animax group Animax fans are happy with this news
Both thread are collected from a single post. But topic is different. I just point out their upcoming 5th show & u highlight their low popularity.Oh you posted I searched but didn't got your post anyway moderator admins please merge it looks like in over excitement I checked badly
I recently got this news on Animax group Animax fans are happy with this news
Jack100
Newbie
"Animax lost its luster"
R u kidding me??
The truth is They forced Animax to end its broadcast on TV in India.
ApurbSSJ
Core Member
He was saying with respect to Sony Yay not Animax