The secret sauce behind Times TV Network’s success is ‘Now or Nothing’: MK Anand

Deepu

EntMnt Legend
Finest Member
In a bid to keep pace with the fast changing times and people, Times Television Network has rebranded itself with a new logo and tagline of ‘Now or Nothing’. Unveiling the new positioning at the Goafest 2015, Times Network MD and CEO MK Anand said that ‘Now or Nothing’ is the secret sauce behind the success of Times Network. The English-speaking Indians who are the opinion makers are the ones the network caters to, he added. “These are the audiences that we at Times Network understand and serve so well that we easily command the biggest numbers, much more than all the other channels put together. ‘Now or Nothing’ is the secret sauce behind the success of Times Network. We simply lead in every genre of television that this audience uses,” he said

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Read more at: http://www.televisionpost.com/television/the-secret-sauce-behind-times-tv-networks-success-is-now-or-nothing-mk-anand/ | TelevisionPost.com
 

NinadG

EntMnt Contributor
Finest Member
“Times Now has seen 405 trending hashtags in the last 365 days, making us the largest news brand on Twitter in the world. ".............:eek:
 
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