Colors "The team has delivered a campaign that has brand resonance and recall": Ferzad Palia

Deepu

EntMnt Legend
Finest Member
Colors Infinity is set to be the new addition to Viacom 18’s English entertainment channel catalogue. The soon to be launched channel has been scanned through different layers of premiere marketing to create substantial awareness amongst viewers.

The announcement stage of the channel was led by co-curators Karan Johar and Alia Bhatt who played an integral part in curating the line-up and the scheduling innovation.

Colors Infinity has already started running its test signals since 27 July 2015 for Tata Sky subscribers. The test run will continue for four days, allowing viewers to sample one episode each of the eight shows, adding to the conversations and intrigue around the channel.

Indian Television Dot Com | "The team has delivered a campaign that has brand resonance and recall": Ferzad Palia
 
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