With seven channels in its network and the slated launch of Property Now, Times Network is arming its sales teams with a strategy targeted at roping in 150 new small and medium enterprises (SMEs) within the next year. With the platform ‘Ascend Now’, the network has partnered global agency NRS Media that helps media companies achieve increased short- and long-term media sales and market share. The target is to attract a whole set of new non-TV SME advertisers. Explaining the move, Times Network MD and CEO MK Anand said, “Presently, our sales team is like any other networks, but by 2016, we want to have the best sales team and want to sell as a network. While the market is growing at 15 per cent, we want to grow at 26 per cent. So besides improvement in products, we also needed improvements in our sales team so we have brought in NRS Media who came up with this sales training offer.”
Read more at: http://www.televisionpost.com/television/times-network-targets-150-new-sme-clients-through-new-sales-strategy/ | TelevisionPost.com
Read more at: http://www.televisionpost.com/television/times-network-targets-150-new-sme-clients-through-new-sales-strategy/ | TelevisionPost.com
very true there was a property related programme on NDTV business channel and hardly there were viewers.