IndianMascot
Core Member
Acting on complaints, sector regulator Trai has directed distributors of TV channels to make sure that channels belonging to the same genre are placed together and one channel appears only at one place as prescribed
under its rules, failing which it will take action against the erring distributor.
Trai's directive is important from a subscriber viewpoint as not placing same genre channels together results in consumer difficulty in locating channels. On the other hand, appearance of channels in more than one place can influence its visibility and ratings.
The latest directive issued to distributors of TV channels -- which includes the likes of DTH operators and multi-system operators -- came in response to specific complaints recieved by Trai alleging transmission of TV channels on dual 'Logical Channel Number', or placement of TV channels by distributors out of the genre or category declared by the broadcaster.
"Now, therefore, the authority, in exercise of the powers conferred upon it...and in order to protect the interest of service providers and consumers and ensure orderly growth of the sector, hereby directs all distributors of television channels to ensure that the TV channels of the same genre, as declared by the broadcasters, are placed together consecutively and one channel shall appear at one place only," said Telecom Regulatory Authority of India (Trai) - also the broadcasting regulator - in its directive to TV players.
Failure to comply, will result on action being taken against such distributors, under the provision of TRAI Act, it added.
"The directive is effective immediately and TV channel distributors have been asked to strictly ensure compliance with the regulations. The directive has been issued to ensure that consumers do not face any inconvenience," Arvind Kumar, Advisor (Broadcasting), Trai, told PTI.
TOI
under its rules, failing which it will take action against the erring distributor.
Trai's directive is important from a subscriber viewpoint as not placing same genre channels together results in consumer difficulty in locating channels. On the other hand, appearance of channels in more than one place can influence its visibility and ratings.
The latest directive issued to distributors of TV channels -- which includes the likes of DTH operators and multi-system operators -- came in response to specific complaints recieved by Trai alleging transmission of TV channels on dual 'Logical Channel Number', or placement of TV channels by distributors out of the genre or category declared by the broadcaster.
"Now, therefore, the authority, in exercise of the powers conferred upon it...and in order to protect the interest of service providers and consumers and ensure orderly growth of the sector, hereby directs all distributors of television channels to ensure that the TV channels of the same genre, as declared by the broadcasters, are placed together consecutively and one channel shall appear at one place only," said Telecom Regulatory Authority of India (Trai) - also the broadcasting regulator - in its directive to TV players.
Failure to comply, will result on action being taken against such distributors, under the provision of TRAI Act, it added.
"The directive is effective immediately and TV channel distributors have been asked to strictly ensure compliance with the regulations. The directive has been issued to ensure that consumers do not face any inconvenience," Arvind Kumar, Advisor (Broadcasting), Trai, told PTI.
TOI
