News TRAI issues notices for a la carte prices

[Technoglitch]

TRAI said that the condition (a) in the twin conditions will provide flexibility to operators to package the channels as per their business plan while, at the same time, the restriction prescribed through the linkage ensures that the a la carte prices are not rendered illusionary to the consumers.

Similarly, the condition (b) prescribes ensuring that whenever the bouquet rates are reduced, the a la carte rates of channels are also proportionately reduced, enabling effective choice to the consumer in the form of a la carte rates of channels.

It has also mandated that platform operators in no case give a discount of more than 66.66 per cent over the sum of a la carte rates of channels in the bouquet. Any discount of more than 66.66 per cent in forming the bouquet rates clearly indicates that the a la carte rates have been fixed at an unreasonably high price, TRAI stated. In case, a platform operator reduces the a la carte rates of some channels to form a bouquet, the revised rates must be considered to satisfy the twin conditions in all such bouquets where such channels form part of the bouquet.

http://www.televisionpost.com/television/trai-notifies-twin-conditions-for-retail-pricing-of-tv-channels/ | TelevisionPost.com

 

[scorpionking76]

how this order will benefit the end user viewer

 

[Technoglitch]

that we have to wait and watch.

 

[aumnamonarayan]

We will get affordable A-La-Carte pricing of all chs

 

[aumnamonarayan]

For example, there is bouquet comprising x,y and z and the bouquet price is RS. 50 chs so sum of a-la-carte prices of these 3 chs cannot exceed Rs. 150. Also A-La-Carte rate of a channel can't be twice of the RIO rate offeres by the broadcaster for that channel.

Both these conditions need to be met to packages and a-la-carte prices of operators.

For HD chs, there is no such rule.


So all in all Tata Sky would be forced to give Ten Network chs in base packagrs from April 1

 

[aumnamonarayan]

There will be a major rejig in packages and prices of DTH ops before April 1 as all packages, Add Ons and A-La-Carte prices will have to be retuned according to this policy guidelines

 

[DashMajor]

Good finally some action against Jhingalala offer.

 

[aumnamonarayan]

Good finally some action against Jhingalala offer.

Jingalala offers will still continue. No bars on offers bro and operators can give as much as discount they want

 

[DashMajor]

I think TS offering any ala carte more then 66% then actual price hence its not competitive at all.

 

[Sanjeev]

Good then i am waiting for that to happen so that ten sports channels are added in base pack and some other too