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“Food has become a sub-culture of travel and lifestyle channels. We have a lot of food content, shot in HD. So it’s like natural progression for us,” Celebrities Management CMD Prashant Chothani told TelevisionPost.com.
Chothani said that the company had applied for licence in 2012, but the plan to launch FoodXP is stuck due to the delay in the issuing of new channel licences by the Information and Broadcasting Ministry.
“We have content ready with us, but the ministry has not given us a licence yet,” Chothani added.
Chothani confirmed that the company is also looking to launch the standard definition (SD) version of TravelXP. While HD channel will completely depend on subscription, the SD channel will be supported by ads.
“We are waiting for the licence for TravelXP SD. As soon as we get it, we will launch. The SD channel will be launched on all platforms and will be led by advertising,” he added.
At present, TravelXP HD is available on Dish TV, Videocon d2h and digital cable.
