Led by FIFA World Cup, a cricket heavy calendar and the newly launched franchise-based leagues, television advertising expenditure on sports increased 12 per cent to touch Rs 2518 crore (Rs 25.18 billion) in 2014 compared to Rs 2250 crore (Rs 22.50 billion) a year ago, according to GroupM ESP and SportzPower’s India Sports Sponsorship Report 2015. According to the report, the ad revenue for official broadcaster Multi Screen Media’s (MSM) cash cow Indian Premier League (IPL) saw a dip due to reduction in the number of matches from 74 to 60 (following the termination of the Sahara Pune Warriors franchise in 2013).
Read more at: http://www.televisionpost.com/television/tv-ad-expenditure-on-sports-up-12-to-rs-25-18-bn-in-2014/ | TelevisionPost.com
Read more at: http://www.televisionpost.com/television/tv-ad-expenditure-on-sports-up-12-to-rs-25-18-bn-in-2014/ | TelevisionPost.com
