According to the lawsuit, the whistleblower consultant told the officials present that he was even successful in bribing TAM officials to have a peoplemeter installed at his home. The norms disqualify the consultant from having a peoplemeter deployed as the consultant belonged to the television industry.
NDTV said the 20 January meeting was also attended by Piyush Mathur, president, India region, The Nielsen Company.
NDTV subsequently said that at a meeting on 11 April 2012, the representatives of Nielsen and Kantar had “unequivocally admitted” that the information provided by whistleblower consultant was highly credible.
NDTV has supported its claim of television channels paying a bribe through the admissions of an unnamed employee of a broadcaster that indulged in illegal gratification. It said on 24 February 2012, (the employee of) a broadcaster, whom it did not identify, met NDTV officials Rahul Sood and Kirandev Hiremath.
The broadcaster employee told the NDTV officials that “his channel was involved in corrupt practices to fix ratings.” He even named a cable operator from Hassan in Karnataka, who acted as a consultant for fixing ratings for his channel.
To support its allegation that TAM officials were prone to manipulation, it has referred to a meeting its representatives -- Rahul Sood, Sidharth Barhate and Anand Mohan Jha – had with two field staff members of TAM on 3 April 2012 at Ramada Plaza Hotel at Juhu in Mumbai. NDTV has not named the two employees in its lawsuit.
NDTV claimed the TAM employees told its officials that they were willing to manipulate TAM ratings in Mumbai. The two employees claimed to have manipulated ratings for other channels in the past and were willing provide the same “services” for “any” channel that was ready to pay the demanded consideration (bribe).
Read More . . .
NDTV said the 20 January meeting was also attended by Piyush Mathur, president, India region, The Nielsen Company.
NDTV subsequently said that at a meeting on 11 April 2012, the representatives of Nielsen and Kantar had “unequivocally admitted” that the information provided by whistleblower consultant was highly credible.
NDTV has supported its claim of television channels paying a bribe through the admissions of an unnamed employee of a broadcaster that indulged in illegal gratification. It said on 24 February 2012, (the employee of) a broadcaster, whom it did not identify, met NDTV officials Rahul Sood and Kirandev Hiremath.
The broadcaster employee told the NDTV officials that “his channel was involved in corrupt practices to fix ratings.” He even named a cable operator from Hassan in Karnataka, who acted as a consultant for fixing ratings for his channel.
To support its allegation that TAM officials were prone to manipulation, it has referred to a meeting its representatives -- Rahul Sood, Sidharth Barhate and Anand Mohan Jha – had with two field staff members of TAM on 3 April 2012 at Ramada Plaza Hotel at Juhu in Mumbai. NDTV has not named the two employees in its lawsuit.
NDTV claimed the TAM employees told its officials that they were willing to manipulate TAM ratings in Mumbai. The two employees claimed to have manipulated ratings for other channels in the past and were willing provide the same “services” for “any” channel that was ready to pay the demanded consideration (bribe).
Read More . . .