&TV crosses 100 GVM mark in 2nd week; Colors back at No 2

DashMajor

DashMajor

EntMnt Knight
&TV, ZEEL’s new Hindi GEC, has crossed 100 GVM (gross television viewership in million) in its first full week of ratings. The channel ended with 105 GVMs for the week ended 14 March.

Launched on 2 March, &TV had clocked 90.6 GVMs in the debut week that captured ratings of five and a half days. Meanwhile, Colors has returned to No. 2 by adding 4 GVMs.

As per TAM data (sourced from subscribers), Star Plus, Zee TV, SAB and Sony Entertainment Television saw a fall in viewership.

Here is how the Hindi GECs performed:

Star Plus was at the top with 592 GVMs, down from 604 GVMs last week.

Colors was back at No. 2 with 428 GVMs, up from 424 GVMs last week.

Zee TV slipped to No. 3 with 407 GVMs, down from 427 GVMs.

Life OK was at No. 4 with 307 GVMs, down from 314 GVMs.

SAB was at No. 5 with 288 GVMs, down from 312 GVMs in the previous week.

SET was at No. 6 with 221 GVMs, down from 247 GVMs in the previous week.

&TV was at No. 7 with 105 GVMs, up from 91 GVMs.

Sony Pal was at No. 8 with 42 GVMs, up from 38 GVMs.

Zindagi was at No. 9 with 23 GVMs, up from 22 GVMs.

Sahara One was at No. 10 with 9 GVMs, down from 11 GVMs.

Epic was at No. 11 with 7.4 GVMs, down from 8.2 GVMs in the previous week.

Read more at: http://www.televisionpost.com/television/ratings-highlights-colors-back-at-no-2-2/ | TelevisionPost.com
 
DashMajor

DashMajor

EntMnt Knight
Even Sahara One having more viewers then EPIC what they shows and who're the viewers which no one knows ? :thinking:

Also I don't understand why Big Magic haven't make into the list they have more viewers then PAL.
 
aumnamonarayan

aumnamonarayan

EntMnt Contributor
&TV is also boring, they pumped in Rs. 500 crore for marketing it and that is why people are tuning in bt i don't find any good content on that channel. Another reason why &TV has got ratings is the fact that they got slots on every DTH/Cable which were earlier assigned to a popular channel and people easily came to know about it. My mother tuned into 115 on Tata Sky as shw thought she's watching Zindagi, it was later she noticed that she's watching &TV.

The most bakwaas and irritating shows are Shaana Kaun and Killer Karaoke, even serials are bakwaas
 
aumnamonarayan

aumnamonarayan

EntMnt Contributor
Yes even i like Pakistani serials, they r simple and true to reality plus they finish in few weeks unlike India serials with unnecessary melodrama, nonsense stories and stretched plots which run for ages
 
bhaskarkilli

bhaskarkilli

Core Member
aumnamonarayan said:
Yes even i like Pakistani serials, they r simple and true to reality plus they finish in few weeks unlike India serials with unnecessary melodrama, nonsense stories and stretched plots which run for ages
Click to expand...
that is the reason these serials are running successfully in Pak but not in India.We want unrealistic,worst,and most dragged serials.
 
NinadG

NinadG

EntMnt Contributor
Finest Member
So Epic is not even in top 10.................may be channel will continue until its getting Ambani's money...............
 
DashMajor

DashMajor

EntMnt Knight
&TV pens successful opening story; industry reacts

The past one year has seen oodles of action in the general entertainment channel (GEC) space. New programming, new channels, second and third channel launches from existing players - the highly competitive genre saw it all. Viacom18 was the first off the blocks. Just as 2014 was being rung in, it launched Rishtey - a channel it had flagged off in the UK earlier.
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It was in June 2013 that Subhash Chandra's Zee Entertainment Enterprises (Zeel) adopted a new brand positioning with 'Vasudhaiva Kutumbakam - The World is My Family'. It was this message that the network wanted to spread which led to the launch of Zindagi, on 23 June 2014. With the best of content from Pakistan, the channel was for viewers with a progressive mindset.

A couple of months later, 1 September 2014 to be precise, Multi Screen Media (MSM) launched a third GEC - Sony Pal for the traditional, yet modern Indian woman. While Sony Pal appealed to certain quarters, it did not generate the viewership numbers that were expected. The Sony management reacted quickly, put the plug on the money drain, and repositioned it as a re-run channel airing older successful shows.

A further couple of months later, 19 November 2014, to be exact, came another launch - that of Epic TV, which had billionaires Mukesh Ambani and Anand Mahindra as backers.

Even as Indian audiences were still absorbing the content of Zindagi, Zeel unveiled a third massier appeal GEC on 2 March 2015. And it chose to deviate from the Zee branding for the new launch; opting for the '&' brand instead. The choice of programming; the glitzy launch, the depth of distribution, the marketing overdrive - all drew oohs and aahs from industry observers. The cynics, however, cluck-clucked from the sidelines and hurled gibes stating that Zeel boss and chairman Subhash Chandra's son Punit Goenka was throwing away good money. (The group has set aside an estimated budget of Rs 500 crore for &TV).

A couple of months later, 1 September 2014 to be precise, Multi Screen Media (MSM) launched a third GEC - Sony Pal for the traditional, yet modern Indian woman. While Sony Pal appealed to certain quarters, it did not generate the viewership numbers that were expected. The Sony management reacted quickly, put the plug on the money drain, and repositioned it as a re-run channel airing older successful shows.

A further couple of months later, 19 November 2014, to be exact, came another launch - that of Epic TV, which had billionaires Mukesh Ambani and Anand Mahindra as backers.

Even as Indian audiences were still absorbing the content of Zindagi, Zeel unveiled a third massier appeal GEC on 2 March 2015. And it chose to deviate from the Zee branding for the new launch; opting for the '&' brand instead. The choice of programming; the glitzy launch, the depth of distribution, the marketing overdrive - all drew oohs and aahs from industry observers. The cynics, however, cluck-clucked from the sidelines and hurled gibes stating that Zeel boss and chairman Subhash Chandra's son Punit Goenka was throwing away good money. (The group has set aside an estimated budget of Rs 500 crore for &TV).

Indian Television Dot Com | &TV pens successful opening story; industry reacts
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