&TV &TV eyes growth & increased viewership with ‘The Voice’ launch in June

[Akash Modi]

MUMBAI: Hindi general entertainment channels (GEC) have found a gold mine of sorts in reality shows. For the last decade or so channels have tried and tested almost every kind of reality show to entertain audiences. From dance and singing competitions, quiz contests to youth-centric high octane adventure reality show, all formats have tried to woo the audience and have come back with new seasons year after year.

Adapting to a similar format, the newest entrant in the television GEC space, &TV is all set to launch The Voice in June. The show will see a unique format and have coaches like Himesh Reshammiya, Mika, Shaan and Sunidhi Chauhan.


Indian Television Dot Com | &TV eyes growth & increased viewership with ‘The Voice’ launch in June

 

[DashMajor]

Again it will deduct ZEE TV's Weekend Viewership which is the only place for them to sustain now.

 

[IndianMascot]

Has the date been announced ?

 

[Technoglitch]

American Idol is cancelled this year and even the voice US is doubt.

 

[scorpionking76]

Why

 

[Technoglitch]

due to low ratings..

 

[Sanjeev]

So then they will watch Indian version of both these shows

 

[Technoglitch]

and give your inputs

 

[DashMajor]

American versions are cancelled and Indian versions are premiering

 

[Technoglitch]

We are far behind in everything