The fresh entrant in the Hindi general entertainment channel (GEC) space - &TV from the Zee Entertainment Enterprises Ltd’s (Zeel) stable has rolled up its sleeves and is prepping to take competition head on by dishing out a mixed platter of fresh programming content.
The channel is looking at strengthening its offering with the launch of four new shows across genres namely romantic, fantasy, horror, and socio-mythological, keeping in line with its strategy to keep the content contemporary and different.
At the helm is &TV business head Rajesh Iyer, who says that each of the new shows will appeal to a particular part of society and cater to a particular market.
Indian Television Dot Com | &TV set to unleash four new shows across genres
The channel is looking at strengthening its offering with the launch of four new shows across genres namely romantic, fantasy, horror, and socio-mythological, keeping in line with its strategy to keep the content contemporary and different.
At the helm is &TV business head Rajesh Iyer, who says that each of the new shows will appeal to a particular part of society and cater to a particular market.
Indian Television Dot Com | &TV set to unleash four new shows across genres
