With Ronnie Scewvala's U Mumba lifting the Pro Kabaddi League season 2 trophy, the second edition of the sport has come to an end. U Mumba won the final against Bengaluru Bulls with six points, after a nail biting match. While the winning team is celebrating, the other happy party is its official broadcaster Star India, which seems to have made moolah aplenty from the property.
Sources close to the development gave Indiantelevision.com an assessment that the broadcaster succeeded to generate revenue to the tune of Rs 55 crore.
While the native sport always had an enormous fan following in the country, what it lacked was proper packaging. When packaged in an alluring manner, the sport garnered a cumulative reach of 435 million in its debut season. In terms of viewership too, the sport managed to surprise many as it garnered annual viewership of 128 GVTs.
Indian Television Dot Com | U Mumba lifts PKL 2 trophy; Star India's estimated earnings pegged at Rs 55 cr
Sources close to the development gave Indiantelevision.com an assessment that the broadcaster succeeded to generate revenue to the tune of Rs 55 crore.
While the native sport always had an enormous fan following in the country, what it lacked was proper packaging. When packaged in an alluring manner, the sport garnered a cumulative reach of 435 million in its debut season. In terms of viewership too, the sport managed to surprise many as it garnered annual viewership of 128 GVTs.
Indian Television Dot Com | U Mumba lifts PKL 2 trophy; Star India's estimated earnings pegged at Rs 55 cr
