Viacom18 extends Colors franchise in regional space

[Deepu]

A six-year old baby, Colors has established itself as a mass brand, synomoyous with unparalleled entertainment. While on the other hand, Viacom18’s regional basket, ETV general entertainment channels (GECs) have been the pioneers in regional entertainment, mirroring the rich heritage and culture of each region, with differentiated and innovative programming.

Each high-decibel campaign will run for approximately four-five weeks, beginning with Colors Marathi on 22 March 2015. Coinciding with the Maharashtrian New Year - Gudi Padva, a high decibel event will unveil the new face of Colors Marathi.

Similar extravaganzas will also celebrate the unveiling of the new brand identities of Colors Oriya, Colors Bangla, Colors Gujarati, and Colors Kannada.

Indian Television Dot Com | Viacom18 extends Colors franchise in regional space

 

[Technoglitch]

So no more ETV tag except in telugu region.

 

[Deepu]

So no more ETV tag except in telugu region.

For GEC's only Telugu channels will have ETV tag. However News channels will continue with ETV tag for some time

 

[DashMajor]

Tats great and finally new identity for these channels.

 

[Technoglitch]

For GEC's only Telugu channels will have ETV tag. However News channels will continue with ETV tag for some time

ETV telugu GEC and its news channels are still with Ramoji.

 

[Deepu]

 

[IndianMascot]

Cool. It's was such a boring name. Colors regional channels is a brilliant idea.

 

[DashMajor]

Yes ETV used to be boring name but its a start of an end of an era , I liked their Theme music and the concept to run News and Entertainment content together.

 

[NinadG]

For GEC's only Telugu channels will have ETV tag. However News channels will continue with ETV tag for some time

I thing they thought of rebranding ETV news to News18 some time back........
Deepu bro pls enable conversation for members.............

 

[SUNIEL]

So we can expect same fight in regional space.