Viacom18, the 50:50 joint venture between TV18 and US media giant Viacom Inc, is planning to further expand its broadcast network by launching new channels.
The company has obtained a licence from the Ministry of Information and Broadcasting (MIB) for the launch of a new channel, tentatively named ‘Bandhan’.
The idea is to fill crucial gaps in the Hindi entertainment broadcasting space. Unlike Star India, Zee Entertainment Enterprises Ltd (ZEEL) and Multi Screen Media (MSM), Viacom18 does not have a Hindi movie channel.
The other plan could be to launch a second Hindi general entertainment channel (GEC) in pay TV mode. “Viacom has got a licence from the MIB.
No final plans have been firmed up to launch in which genre. It is not even decided whether Bandhan will be the final name of the channel,” a source said. When contacted, a Viacom18 spokesperson declined to divulge any details.
With the launch of English entertainment channel Colors Infinity on 31 July, Viacom18 now has most of the pieces in place—two Hindi GECs (Colors and free-to-air Rishtey), youth and music channels (MTV and Pepsi MTV Indies), kids portfolio (Nick Jr, Nick, Sonic), English entertainment (Vh1, Comedy Central and, from 31 July, Colors Infinity), and a clutch of regional GECs (Colors Kannada, Colors Marathi, Colors Odia, Colors Bangla and Colors Gujarati).
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Viacom18 gets licence for Hindi channel named 'Bandhan' | TelevisionPost.com
The company has obtained a licence from the Ministry of Information and Broadcasting (MIB) for the launch of a new channel, tentatively named ‘Bandhan’.
The idea is to fill crucial gaps in the Hindi entertainment broadcasting space. Unlike Star India, Zee Entertainment Enterprises Ltd (ZEEL) and Multi Screen Media (MSM), Viacom18 does not have a Hindi movie channel.
The other plan could be to launch a second Hindi general entertainment channel (GEC) in pay TV mode. “Viacom has got a licence from the MIB.
No final plans have been firmed up to launch in which genre. It is not even decided whether Bandhan will be the final name of the channel,” a source said. When contacted, a Viacom18 spokesperson declined to divulge any details.
With the launch of English entertainment channel Colors Infinity on 31 July, Viacom18 now has most of the pieces in place—two Hindi GECs (Colors and free-to-air Rishtey), youth and music channels (MTV and Pepsi MTV Indies), kids portfolio (Nick Jr, Nick, Sonic), English entertainment (Vh1, Comedy Central and, from 31 July, Colors Infinity), and a clutch of regional GECs (Colors Kannada, Colors Marathi, Colors Odia, Colors Bangla and Colors Gujarati).
Read more at:
Viacom18 gets licence for Hindi channel named 'Bandhan' | TelevisionPost.com
