EntMnt Xclusive Viceland Now or Vice Now & times network planing more regional chnl

THAKUR

EntMnt Contributor
Finest Member
“We have always kept licences ready. As soon as the concept is ready, we start off. It’s not that we have any idea right now.

Vice is one channel that we will launch. In the English entertainment space, I don’t think there is much now. But I don’t see any reason why we shouldn’t venture into another differentiated product or languages in news,” Anand told TelevisionPost.com.

When queried whether the network would also look at regional-language channels in news, Anand said: “We could also look at regional languages.” According to Anand, the current news infrastructure of Times Now and ET Now is capable of producing more channels.

He pointed out that Mirror Now is a classic case of resource sharing among the network channels. “I believe that the current infrastructure is capable of producing at least two or three more channels,” he noted. Anand further added that the intention to launch more channels is always there, but there are various pressing issues at hand which need to be sorted.

“Right now, our hands are full because we have to make Mirror Now successful. We have to make Movies Now 2 successful. We have to come out of demonetisation. We have to establish the new sales team and the new structure.

We have set up the Times Convergence piece. On top of that, we are going to launch Vice,” Anand explained. Viceland launch Anand also revealed that the launch of Viceland will not happen in June as envisaged. It will be launched before October, he added. Times Group and Vice Media have formed a joint venture (JV) Springtide Infotainment Media for launching Viceland in India.

Springtide has applied for two licences with the MIB. Anand said that the tentative name of Viceland in India will either be Viceland Now or Vice Now

Read more at: http://www.televisionpost.com/television/times-networks-mk-anand-sees-opportunity-in-regional-news-channels/ | TelevisionPost.com
 

THAKUR

EntMnt Contributor
Finest Member
may be hindi news channel launching Samay now
English version Times now
Hindi version Samay now
 
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