MUMBAI: Digital media and broadcasting company Vice Media, which has formed a joint venture with Times Group for the Indian market, will launch its TV channel Viceland in August in the country.
The localised version of Vice India will launch in June. Besides digital, TV and over-the-top (OTT) platforms, the JV will also launch the Vice magazine in India.
In an interview to Times Group-owned financial daily The Economic Times, Vice co-founder and CEO Shane Smith said that the India launch of the product would be staggered. “We launch in late June. TV starts in August. Right now, we’re setting up translation capabilities. In late June editorial will be up, followed by video,” Smith said.
Vice content will also be subtitled in Hindi. The content will be dubbed in more languages moving forward.
According to Smith, the biggest difference between Vice and other media brands is the approach to news.
The localised version of Vice India will launch in June. Besides digital, TV and over-the-top (OTT) platforms, the JV will also launch the Vice magazine in India.
In an interview to Times Group-owned financial daily The Economic Times, Vice co-founder and CEO Shane Smith said that the India launch of the product would be staggered. “We launch in late June. TV starts in August. Right now, we’re setting up translation capabilities. In late June editorial will be up, followed by video,” Smith said.
Vice content will also be subtitled in Hindi. The content will be dubbed in more languages moving forward.
According to Smith, the biggest difference between Vice and other media brands is the approach to news.
