MUMBAI: India’s fastest-growing
Direct-To-Home (DTH) satellite
broadcaster has selected Brocade®
Ethernet fabric solutions to revamp
its data center networks. Videocon
d2h, a unit of Videocon Industries
(BSE: 511389, NSE: VIDEOIND),
deployed innovative Brocade VCS®
Fabric Technology running on
Brocade VDX® switches within its
new and existing data centers in
order to support continued rapid
business growth.
India is the world’s most
competitive DTH satellite market
with the participation of six private
service providers and India’s state-
owned TV broadcaster. When
Videocon d2h launched its services
in 2009, it was last to enter the
field, yet it managed to attract
more than 10 million subscribers in
just over four years, putting it
within 30 percent of the much
longer-established market leader.
“Thanks to pioneering high-end
services—such as full 1080i high-
definition channels ,3D
programming, PVR, USB PVR, and so
on—we’ve been adding around a
million new customers a quarter in
the recent past ,” said Samir Dhaga,
Vice President, IT at Videocon d2h.
“With such rapid business growth,
there has been an exponential
increase in the internal data center
traffic. With the 1 Gbps network
quickly running out of steam, we
had to rapidly embrace newer
technologies. We therefore
embarked on a program to expand
capacity by building a third data
center and upgrading our existing
infrastructure with an emphasis on
high-speed internal networks that
would support virtualisation,
availability, and manageability.”
Videocon d2h Selects Brocade Ethernet Fabrics to Turbocharge its Data Center Networks | Indian Television Dot Com
Direct-To-Home (DTH) satellite
broadcaster has selected Brocade®
Ethernet fabric solutions to revamp
its data center networks. Videocon
d2h, a unit of Videocon Industries
(BSE: 511389, NSE: VIDEOIND),
deployed innovative Brocade VCS®
Fabric Technology running on
Brocade VDX® switches within its
new and existing data centers in
order to support continued rapid
business growth.
India is the world’s most
competitive DTH satellite market
with the participation of six private
service providers and India’s state-
owned TV broadcaster. When
Videocon d2h launched its services
in 2009, it was last to enter the
field, yet it managed to attract
more than 10 million subscribers in
just over four years, putting it
within 30 percent of the much
longer-established market leader.
“Thanks to pioneering high-end
services—such as full 1080i high-
definition channels ,3D
programming, PVR, USB PVR, and so
on—we’ve been adding around a
million new customers a quarter in
the recent past ,” said Samir Dhaga,
Vice President, IT at Videocon d2h.
“With such rapid business growth,
there has been an exponential
increase in the internal data center
traffic. With the 1 Gbps network
quickly running out of steam, we
had to rapidly embrace newer
technologies. We therefore
embarked on a program to expand
capacity by building a third data
center and upgrading our existing
infrastructure with an emphasis on
high-speed internal networks that
would support virtualisation,
availability, and manageability.”
Videocon d2h Selects Brocade Ethernet Fabrics to Turbocharge its Data Center Networks | Indian Television Dot Com