Cricket fans in India will be able to watch the cricket World Cup in ultra high-definition (UHD) or 4K resolution as two direct-to-home (DTH) operators, Videocon d2h and Tata Sky, have launched their 4K set-top boxes (STBs) ahead of the tourney.
In July last year, both Videocon d2h and Tata Sky had announced their plans to launch the 4K service this year.
Videocon d2h 4K STB will be available for Rs 6,590 and Rs 5,990 for existing customers. Tata Sky has priced new connection at Rs 6,400, while existing subscribers can avail the box at Rs 5,900. Both players have started pre-booking.
Videocon d2h CEO Anil Khera told TelevisionPost.com that the company has launched the service and the delivery will be within two weeks. “We have already got bookings for over 1,000 4K STBs,” Khera said.
Tata Sky, meanwhile, said in a statement that subscribers can enjoy it as their first connection or an additional STB at home with the Tata Sky MultiTV connection option. “The 4k STBs can be pre-booked through the Tata Sky 24X7 helpline, Tata Sky website and dealers,” the company said.
Both Tata Sky and Videocon d2h are not planning to charge anything extra from subscribers for the World Cup, and Videocon d2h is also looking at offering more content. “We are planning to offer more 4K content other than just the World Cup. We are working on monthly subscription,” added Khera.
Read more at: http://www.televisionpost.com/dth/videocon-d2h-tata-sky-launch-4k-ahead-of-cricket-world-cup/ | TelevisionPost.com
In July last year, both Videocon d2h and Tata Sky had announced their plans to launch the 4K service this year.
Videocon d2h 4K STB will be available for Rs 6,590 and Rs 5,990 for existing customers. Tata Sky has priced new connection at Rs 6,400, while existing subscribers can avail the box at Rs 5,900. Both players have started pre-booking.
Videocon d2h CEO Anil Khera told TelevisionPost.com that the company has launched the service and the delivery will be within two weeks. “We have already got bookings for over 1,000 4K STBs,” Khera said.
Tata Sky, meanwhile, said in a statement that subscribers can enjoy it as their first connection or an additional STB at home with the Tata Sky MultiTV connection option. “The 4k STBs can be pre-booked through the Tata Sky 24X7 helpline, Tata Sky website and dealers,” the company said.
Both Tata Sky and Videocon d2h are not planning to charge anything extra from subscribers for the World Cup, and Videocon d2h is also looking at offering more content. “We are planning to offer more 4K content other than just the World Cup. We are working on monthly subscription,” added Khera.
Read more at: http://www.televisionpost.com/dth/videocon-d2h-tata-sky-launch-4k-ahead-of-cricket-world-cup/ | TelevisionPost.com
