Tamil Nadu and Pondicherry has emerged as the top most market in India with viewers spending maximum time watching Television with an average time spend (ATS) of 4 hours and 11 minutes per day, while Andhra Pradesh and Telangana were edging close to TN/Pondy with an ATS of 4:10 hours per day against the National average ATS of 3+ hours.
The four Southern regional states happened to be the highest TV viewing markets in India due to the factors like highest TV penetration and availability of Power and their inclining towards consuming Movies on TV coupled with quality of content offered by the GECs due to heavy competition.
According to the report titled “TV: Who Watches How Much” released by BARC for the year 2017 Bihar/Jharkahand happens to be the lowest in the order with 2:40 hours per day. The reason for low ATS in Bihar/Jharkhand is attributed to factors like Power Cuts, Poor TV penetration and limited content options available before the audience.
Audience in West Bengal Regional Market were spending 3:09 hours before their TV sets while Assam, North East and Sikkim viewers were spending 3:08 hours.
Rajasthan people were spending 2:53 hours and people of UP and Uttarakhand were spending 2:52 hours.
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TN/Pondy tops ATS with viewers spending 4:11 hrs per day: BARC Report 2017
