Viewers of pay TV channels should not be burdened with ads: Javadekar

[Deepu]

Even as a few broadcasters continue to grapple with the ad cap issue in the Delhi High Court, Information and Broadcasting Minister Prakash Javadekar today said pay channel viewers should not be burdened with advertisements.

He said that while the government felt the logic of permitting advertisements was logical in the case of free-to-air channels, it would shortly decide whether this kind of restriction should also apply to pay channels who also earned through subscriptions. FTA channels have no other means of revenue apart from advertisements.

The Minister was answering a question relating to the 10+2 ad cap presently permitted to all television channels.

Viewers of pay TV channels should not be burdened with ads: Javadekar | Indian Television Dot Com

 

[Technoglitch]

so in few days you might expect hike in subscribing fee for pay channel if passed.

 

[IndianMascot]

Last time same thing happened. Subscription hiked and ad cap policy still not implemented.

So, once again since this issue has been raised, we will see another round of price hike.

 

[scorpionking76]

Price hiked and no relief from Ads

 

[Ras Al Ghul]

The amount of ad Biggboss shows is pathetic.

 

[Sanjeev]

So once again price hike will happened

 

[ChaiBiskutBhai]

Always maintained that a lot of pay channels should go free and increase their ad rates.

Here's a 6 year old post from my blog. Chai Biskut with Vrij: Should there be pay channels ?

 

[DashMajor]

Ok so this is time dishtv will be the first one to hike the prices as since morning wind is blowing and luckily I got this thread

 

[IndianMascot]

Again Javadekar will try to implement some new ad cap and price hike will happen.

Earlier regulation of 12 min ad cap is still not implemented due to its enforcement, already we all have witnessed one price hike.

So, this new I and B minister too is for no good benefit to us.

 

[DashMajor]

Television Channels also increasing. So these Broadcasters not only earning money from Sponsorships but they also increasing the burdens on us by keep launching channels after channel.