Vishwaroopam set for DTH release on Feb 2
Kamal Haasan’s much-talked-about Vishwaroopam, mired now in controversy, is all set to hit homes via DTH a week after its theatrical release. And, it has also been decided to revise the price downward from its earlier Rs 1,000. According to sources, it will work like any other film in the service provider's ‘pay-per-view’ movie catalogue.
Though it was originally planned to be premiered on the DTH platform on January 10, a day ahead of the movie’s theatrical release, the actor and film maker had to yield to pressure from theatre owners, who protested the initiative, saying it will prove to be adverse to the theatre business in the long run.
Business Line : Industry & Economy / Marketing : Vishwaroopam set for DTH release on Feb 2
Kamal Haasan’s much-talked-about Vishwaroopam, mired now in controversy, is all set to hit homes via DTH a week after its theatrical release. And, it has also been decided to revise the price downward from its earlier Rs 1,000. According to sources, it will work like any other film in the service provider's ‘pay-per-view’ movie catalogue.
Though it was originally planned to be premiered on the DTH platform on January 10, a day ahead of the movie’s theatrical release, the actor and film maker had to yield to pressure from theatre owners, who protested the initiative, saying it will prove to be adverse to the theatre business in the long run.
Business Line : Industry & Economy / Marketing : Vishwaroopam set for DTH release on Feb 2

