To what do you attribute your success in reaching out to more subscribers and coming up with an impressive revenue figure?
I feel that the credit goes to better marketing strategies and the youth-based Zing, which has been lapped up by the people because of the local content. In fact, Zing has also succeeded because there is greater emphasis on the language of the region where it is beamed with local content and programming.
Can you throw some light on the plans to launch Zing in the Kerala market?
Zing has been present in the Bengal, Tamil Nadu, Andhra Pradesh and Maharashtra. And we are now expanding and moving to Kerala with Malayalam content.
Indian Television Dot Com | "We are aiming to get digital users to switch to our OTT platform": RC Venkateish
I feel that the credit goes to better marketing strategies and the youth-based Zing, which has been lapped up by the people because of the local content. In fact, Zing has also succeeded because there is greater emphasis on the language of the region where it is beamed with local content and programming.
Can you throw some light on the plans to launch Zing in the Kerala market?
Zing has been present in the Bengal, Tamil Nadu, Andhra Pradesh and Maharashtra. And we are now expanding and moving to Kerala with Malayalam content.
Indian Television Dot Com | "We are aiming to get digital users to switch to our OTT platform": RC Venkateish
