IndianMascot
Core Member
The world's second largest television market is rushing to meet the 2014 deadline for digitizing all of its 153 million TV homes. This is changing everything about the Rs 39,000-crore TV industry. And nowhere is this change more evident than in programming.
What we Watch on Television !
"The people who do not invest in content will be decimated," says Gupta. Star has been spending heavily on movies, dramas and chat shows such as Satyamev Jayate. Last year, it paid Rs 3,800 crore for cricket rights from BCCI, the board of control for cricket in India. In the same year, its Channel V morphed from being a music channel to a youth-oriented one after digital homes showed a clear skew towards youth programming.
What we Watch on Television !
"The people who do not invest in content will be decimated," says Gupta. Star has been spending heavily on movies, dramas and chat shows such as Satyamev Jayate. Last year, it paid Rs 3,800 crore for cricket rights from BCCI, the board of control for cricket in India. In the same year, its Channel V morphed from being a music channel to a youth-oriented one after digital homes showed a clear skew towards youth programming.
