Technoglitch
Core Member
Global instant messaging behemoth WhatsApp on Monday said it will waive its annual subscription fee over the next several weeks as it has not worked well.
“For many years, we have asked some people to pay a fee for using WhatsApp after their first year. As we have grown, we have found that this approach hasn’t worked well,” said WhatsApp in a blog post.
Despite not being able to charge its hundreds of millions of users the annual fee, WhatsApp said it would not subject its users to advertisements.
“Naturally, people might wonder how we plan to keep WhatsApp running without subscription fees and if today’s announcement means we are introducing third-party advertisements. The answer is no,” said the WhatsApp blog post.
Where then will WhatsApp’s revenue come from?
Without clearly defining the revenue model, WhatsApp said it would test tools starting from 2016 which could replace text messages and phone calls mode of communication between people and businesses and organisations.
“We will test tools that allow you to use WhatsApp to communicate with businesses and organisations that you want to hear from.”
WhatsApp drops annual fee; will allow businesses to connect with users for revenue – Tech2
“For many years, we have asked some people to pay a fee for using WhatsApp after their first year. As we have grown, we have found that this approach hasn’t worked well,” said WhatsApp in a blog post.
Despite not being able to charge its hundreds of millions of users the annual fee, WhatsApp said it would not subject its users to advertisements.
“Naturally, people might wonder how we plan to keep WhatsApp running without subscription fees and if today’s announcement means we are introducing third-party advertisements. The answer is no,” said the WhatsApp blog post.
Where then will WhatsApp’s revenue come from?
Without clearly defining the revenue model, WhatsApp said it would test tools starting from 2016 which could replace text messages and phone calls mode of communication between people and businesses and organisations.
“We will test tools that allow you to use WhatsApp to communicate with businesses and organisations that you want to hear from.”
WhatsApp drops annual fee; will allow businesses to connect with users for revenue – Tech2
