With news that Myntra will be closing its desktop website to focus entirely on its app soon, the growing trend of Indian Web companies to close down mobile websites and focus only on the app starts to look like the first step in a longer journey that other sites will also be taking.
Many other Indian companies are also shuttering their mobile websites, including Snapdeal (not accessible on an iPad, but opening on Android so far), MakeMyTrip, and Ola (whose services used to be accessible via the mobile Web earlier).
Taking the Web Out of E-Commerce - Why Indian Companies Are Ditching Their Websites | NDTV Gadgets
Many other Indian companies are also shuttering their mobile websites, including Snapdeal (not accessible on an iPad, but opening on Android so far), MakeMyTrip, and Ola (whose services used to be accessible via the mobile Web earlier).
Taking the Web Out of E-Commerce - Why Indian Companies Are Ditching Their Websites | NDTV Gadgets