English movies channel HBO is leaving no stones unturned to promote its airing of 2014’s top-grossing Hollywood flick ‘Transformers 4: Age of Extinction’ on 19 July at 1:30 pm and then again at 9 pm. To up the ante, the broadcaster is giving fans a chance to win exclusive HBO merchandise by participating in the ‘Transformers 4: Age of Extinction’ contest on HBO’s Instagram account till 19 July 2015. All participants have to do is create a unique ‘Transformers’ dubsmash video of the audios uploaded by HBO. ‘Transformers: Age of Extinction’ is being promoted across OOH, radio, print, digital cable platform (Hathway) and PVR’s high-impact ‘Goldman’ property. On-air, the OST ‘Battle cry’ by Imagine Dragons (which was part of the theatrical film), has been adapted into a one-minute promo and is being played across the HBO and WB channels.
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