Update WPP calls NDTV's lawsuit 'hypothetical' , NDTV reacts hard !

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In reference to the recent lawsuit that was filed by New Delhi Television (NDTV) against the Nielsen Company, WPP notes that the lawsuit has not, as of today, been served on WPP, or on any of WPP's operating companies (the WPP Parties"). In fact WPP has referred to NDTV's grievances, officially reported under the New York State laws, as 'hypothetical'.

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In a statement issued to the media, WPP has mentioned that there is no merit, whatsoever, in any of the claims made in the hypothetical lawsuit relating to the WPP Parties, nor do the courts of New York have any jurisdiction to hear any such claims.

Therefore, in the light of these circumstances, WPP is giving an active consideration to issuing proceedings against NDTV for defamation and has instructed its lawyers accordingly.

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The statement further suggests that TAM India (TAM), which is a joint venture between AC Nielsen Research Services Private Limited and Kantar Market Research Services Private Limited, is proud of the service it has been delivering to the market for 14 years, and the way in which investment in technology has been applied to the service.

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"As recent developments indicate, TAM is committed to working with the industry to continuously improve the use of technology, coverage and transparency. TAM has taken and continues to take stringent measures to protect the panel against repeated attempts at tampering by currently unknown parties and has recently agreed a series of additional steps with the industry to remove any question marks about the quality and reliability of the TAM data," WPP claims.
 

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NDTV tells WPP to stick to facts, not indulge in PR exercise


Reacting strongly to WPP’s statement issued yesterday on the law suit filed by NDTV in a New York court alleging corruption and manipulation of viewership data by TAM India, the broadcaster said in a statement today that it is baffled and amused by the PR effort issued by WPP. PR is clearly the main aim, as the WPP statement contains a number of legal flaws, it said.

The NDTV statement said that it is indeed strange that they term the suit as hypothetical as it is available for everyone to read in full on the website of the Supreme Court of New York (as reported first by the Hollywood Reporter and read by many since). “In fact, it appears as though WPP must have read it too as they have referred to many details in the NDTV complaint and responded with several false denials.”



Breaking News: NDTV tells WPP to stick to facts, not indulge in PR exercise | Best Media Info, News and Analysis on Indian Advertising, Marketing and Media Industry.
 

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NDTV vs. TAM: NDTV poses 6 more questions to WPP


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The war of words between NDTV and WPP do not seem to end soon as NDTV has come up with fresh statement asking six basic questions from WPP.

The statement said, “The past few days have been a master class in how to obfuscate the real issues behind the TAM ratings row. Sir Martin’s large team has avoided answering the key questions we had asked. We’d like to ask again if Sir Martin is aware of some of these facts. Here are just 6 of the real key questions:

1. Is it true that on the 11th of April 2012, the head of security for Nielsen, Robert Messemer admitted to severe corruption in the TAM system? And that the head of research, Paul Donato admitted to other severe errors in TAM data and systems?

2. Is it true that Nielsen and Kantar launched their own investigation in January this year, following which they witnessed and verified details about corruption in the system, including audio and video recordings, and statements from a whistleblower?

3. Is it true that the CEO of Kantar, Eric Salama apologized to NDTV at the meeting on April 11, after hearing Mr. Messemer, and promised immediate action?

4. Is it true that Sir Martin Sorrell was personally informed about the problems in August 2011, in the presence of several witnesses? What were the specific steps that were taken after this?

5. Is it true that the flawed TAM data continues to be published, despite an assurance that it would be stopped on the July 1?

6. Is it true that other broadcasters and NDTV have been pointing to flaws in the TAM system for years? And that the News Broadcasters Association of India has now asked for TAM ratings to be suspended till issues are resolved?


Read More : http://www.bestmediainfo.com/2012/08/ndtv-vs-tam-ndtv-poses-6-more-questions-to-wpp/
 

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WPP moves NY SC for dismissal of NDTV lawsuit

WPP has filed for dismissal of New Delhi Television's lawsuit against television ratings agency TAM in the Supreme Court of New York.

NDTV had filed a lawsuit against TAM on 26 July alleging manipulation of ratings and corruption. WPP owns half of TAM Media Research in India through its subsidiaries, with the other half owned by The Nielsen Company.

On 22 August WPP had released a statement pointing out that the lawsuit has not been served on the global media communications conglomerate, nor on any of its operating companies.


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