IndianMascot
Core Member
Sports entertainment company WWE is planning to launch a television network through traditional cable, satellite and telco distribution.
WWE will also explore monetising content through alternative digital "over-the-top" distribution.
In order to maximise the value of content, WWE also plans to utilise more effectively licensing content to established television networks. These three options are not mutually exclusive.
Regarding a potential network, WWE said it is evaluating multiple approaches. It believes that a premium subscription model is the best approach in the U.S. to capitalise on fans’ commitment to brands and their desire for more WWE content.
Based on market research, the company estimates that a fully distributed domestic pay network could ultimately attract between 2 - 4 million subscribers at a “steady state.” These subscriber estimates derive from a projected base of approximately 47 million WWE digital TV households in the US (including lapsed fans), and the proportion of which have an affinity for WWE content, although there is no guarantee that this affinity will translate into actual subscribers.
These take-rates are based on a value proposition for the network that reflects inclusion of pay-per-view events, except WrestleMania, as well as compelling original content. Under the preferred subscription model, while its pay-per-view events would still be offered on an á la carte basis as currently available, the research indicates that a WWE network offering would drive significant consumer interest (including households that currently do not purchase pay-per-view events).
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WWE will also explore monetising content through alternative digital "over-the-top" distribution.
In order to maximise the value of content, WWE also plans to utilise more effectively licensing content to established television networks. These three options are not mutually exclusive.
Regarding a potential network, WWE said it is evaluating multiple approaches. It believes that a premium subscription model is the best approach in the U.S. to capitalise on fans’ commitment to brands and their desire for more WWE content.
Based on market research, the company estimates that a fully distributed domestic pay network could ultimately attract between 2 - 4 million subscribers at a “steady state.” These subscriber estimates derive from a projected base of approximately 47 million WWE digital TV households in the US (including lapsed fans), and the proportion of which have an affinity for WWE content, although there is no guarantee that this affinity will translate into actual subscribers.
These take-rates are based on a value proposition for the network that reflects inclusion of pay-per-view events, except WrestleMania, as well as compelling original content. Under the preferred subscription model, while its pay-per-view events would still be offered on an á la carte basis as currently available, the research indicates that a WWE network offering would drive significant consumer interest (including households that currently do not purchase pay-per-view events).
Wish to read further, ----->