Update WWE rebrands with new logo tied to digital network

DashMajor

DashMajor

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WWE has officially unveiled a new logo that it will use to rebrand the company -- only its fourth since 1982 when it operated as World Wrestling Federation.

The logo will look familiar to WWE fans, since it's the same image that debuted in January when the company introduced the WWE Network at the Consumer Electronics Show in Las Vegas. The digital streaming service officially launched Feb. 24.

The new branding will start to roll out over the next several weeks and start appearing on the company's "Raw" and "SmackDown" shows, that air on USA Network and Syfy, as well as on its championship belts, consumer products, websites, apps and on the sides of production trucks that travel to each of its live events. It also will make an appearance in some form at this Sunday's "SummerSlam" pay-per-view in Los Angeles, its second most popular event after "WrestleMania."

To launch the logo, which looks more modern with sharp edges, WWE's chairman and CEO Vince McMahon tweeted the new look after raising a flag with the moniker over the company's Stamford, Conn., headquarters on Friday.

http://bostonherald.com/entertainme...ebrands_with_new_logo_tied_to_digital_network
 
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