Zee Anmol topples Star Plus to become No. 1 Hindi GEC: BARC week 49

THAKUR

THAKUR

EntMnt Contributor
Finest Member
Zee Entertainment Enterprises Limited's (Zeel) free to air (FTA) channel Zee Anmol has toppled Hindi general entertainment channel (GEC) market leader Star Plus to become the leader in the genre in week 49 according to Broadcast Audience Research Council (BARC) India, HSM (U+R): NCCS All: 4+ Individuals.

Since the introduction of rural data by BARC India, FTA channel Zee Anmol has been amongst the top three in the Hindi GEC genre since week 41.

Zee Anmol secured its leadership position with 779821 (000 Sum), whereas Star Plus was second in the pecking order with 751510 (000 Sum).

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Indian Television Dot Com | Zee Anmol topples Star Plus to become No. 1 Hindi GEC: BARC week 49
 
Deepu

Deepu

EntMnt Legend
Finest Member
Good signs for FTA channels. People should watch more and more FTA channels and support them
 
aumnamonarayan

aumnamonarayan

EntMnt Contributor
Deepu said:
Good signs for FTA channels. People should watch more and more FTA channels and support them
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My only worry is that more such chs will launch with old repetitive content. Though i must agree that its excellent news for people in tier 2 , tier 3 and rural areas
 
aumnamonarayan

aumnamonarayan

EntMnt Contributor
aumnamonarayan said:
My only worry is that more such chs will launch with old repetitive content. Though i must agree that its excellent news for people in tier 2 , tier 3 and rural areas
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For us its re run but for people in tural or small towns these r new shows as earlier during first airing of these shows on Zee tv, Colors or Sony they were unable to view them as pay chs r not affordable for them. As DD Free Dish expanded and such chs hopped on their platform thus the viewership grew.

Remember DD Free Dish has max subscribers and rural ratings comes majorly from chs on DD Free Dish. They don't get Pay chs like we do so for us these r old shows, for them it's new
 
DashMajor

DashMajor

EntMnt Knight
Quality of old serials was better then nowhere days, doesn't matter these channels are rerun FTA or available in paid DTH, people wants to see quality in the serials and ZEE's old shows was having quality which people used to watch. But those days they were not in the top because of money manipulated ratings.
 
Devesh

Devesh

Core Member
60% of people in our country lives in rural area and cities people dont hav time to watch tv thats why Zee Anmol is no. 1

Kya yaar.
 
Music Fan

Music Fan

EntMnt Contributor
Devesh said:
60% of people in our country lives in rural area and cities people dont hav time to watch tv thats why Zee Anmol is no. 1

Kya yaar.
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Ok
Agree
But up to some limits
How a FTA channel can overtake no.1 channel star plus & even Colors, Sony etc. Channels?
I can't believe this

& one more, most of the people in village goes to farms whole day & sleeps around 8 to 9 pm only
Then how this can happen?
Even women too works a lot than working women
 
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