As part of its Children’s Day initiative, Hindi movie channel Zee Cinema is providing underprivileged kids in Mumbai, Delhi and Ahmedabad an unforgettable experience incorporating elements of their brand proposition—’Movies. Masti. Magic’. The channel is taking the kids from various orphanages for a special screening of the blockbuster movie ‘Happy New Year’, followed by an entire arena with a sumptuous lunch and plenty of indoor games, activities and gifts for the kids.
Read more at: http://www.televisionpost.com/television/zee-cinemas-unique-treat-for-underprivileged-on-childrens-day/ | TelevisionPost.com
Read more at: http://www.televisionpost.com/television/zee-cinemas-unique-treat-for-underprivileged-on-childrens-day/ | TelevisionPost.com
