Zee launches HD League bouquet targeting affluentials

[Deepu]

The High Definition (HD) feed is clearly a value added proposition. With five popular HD channels under its umbrella namely - Zee TV HD, &Pics HD, Zee Café HD, Zee Studio HD and Ten Sports HD - Zee has launched the network’s new brand identity- Zee HD League bouquet.

The bouquet will have Hollywood and Bollywood blockbusters as well as sports action. It will also include HD content that will exclusively premiere on the bouquet and not on the SD feed.

To begin with Zee TV HD will showcase the World television premiere of the critically acclaimed and award-winning movie The Lunchbox on 8 February. The move, according to a source, is to make the trade as well as the consumer segment aware of the HD offerings by the stable.



Indian Television Dot Com | Zee launches HD League bouquet targeting affluentials

 

[Technoglitch]

zee cafe HD is on paper only and zee tv hd is following the footsteps of star by premièring new movies first on HD feed. It would be better if only HD packs are given even though price might be higher than the bundled with the SD channels which im not viewing,

 

[XPosed]

I second that bro i will be happy dish tv give me the option of opting for hd pack only for 300 or 350 than to pay 450 bucks minimum 4 all non premium channels i'll be happy with hd channels only which i views regularly but then I'm being too much utopian here

 

[DashMajor]

They needs to launch ZEE Cafe HD and TEN HD 2 as soon as possible. To cater the HD segment more and also it would be interestingly bring the hike of their earning model too.

 

[Sanjeev]

Yes I am expecting them to launch ZEE Cafe HD and TEN HD 2 after world cup