The Marathi general entertainment channel (GEC) from the Zee Entertainment Enterprises Limited’s (ZEEL) bouquet has clocked the highest ratings ever in the Marathi GEC space, all thanks to its world television premiere of ‘Lai Bhaari’ on 25 January.
The channel, as per the recent TAM TV Ratings, clocked 5727 TVTs, for the world television premiere of the movie, which is the highest rated world TV premiere across Hindi and Marathi films in Maharashtra in the past seven years.
Riteish Deshmukh’s Lai Bhaari, which smashed the box office record in the Marathi industry, also smashed records on television. The film was watched by over 11.5 million people, which implies nearly a quarter of the entire C&S population of Maharashtra watched Lai Bhaari.
Indian Television Dot Com | Zee Marathi clocks highest ratings for ‘Lai Bhaari’ world TV premiere
The channel, as per the recent TAM TV Ratings, clocked 5727 TVTs, for the world television premiere of the movie, which is the highest rated world TV premiere across Hindi and Marathi films in Maharashtra in the past seven years.
Riteish Deshmukh’s Lai Bhaari, which smashed the box office record in the Marathi industry, also smashed records on television. The film was watched by over 11.5 million people, which implies nearly a quarter of the entire C&S population of Maharashtra watched Lai Bhaari.
Indian Television Dot Com | Zee Marathi clocks highest ratings for ‘Lai Bhaari’ world TV premiere
