Actor Riteish Deshmukh's top grossing blockbuster hit - Lai Bhaari will be premiered on Zee Marathi on 25 January, 2015 at 7 pm.
The premiere of the movie will be supported by a campaign with focus on TV, print and outdoor media. Some of the key initiatives of the campaign were the innovations undertaken on the outdoor campaign with a cutout of Riteish at strategic locations. The outdoor campaign spanned across 17 cities with Mumbai and Pune being the focus markets. Transit medium was also extensively used for the outdoor campaign.
Indian Television Dot Com | Zee Marathi plans marketing push for Riteish Deshmukh's 'Lai Bhaari' premiere
The premiere of the movie will be supported by a campaign with focus on TV, print and outdoor media. Some of the key initiatives of the campaign were the innovations undertaken on the outdoor campaign with a cutout of Riteish at strategic locations. The outdoor campaign spanned across 17 cities with Mumbai and Pune being the focus markets. Transit medium was also extensively used for the outdoor campaign.
Indian Television Dot Com | Zee Marathi plans marketing push for Riteish Deshmukh's 'Lai Bhaari' premiere
