Zee Media Corporation Ltd (ZMCL) is all set to re-enter the Uttar Pradesh/Uttarakhand market with the launch of Zee Uttar Pradesh/Uttarakhand on 20 December. The tagline of the channel is ‘Khabar Mein Rahiye’, which roughly translates to stay in the news.
ZMCL had a channel for UP and Uttar Pradesh called Zee UP/UK, however, the channel was re-launched as a national news channel under a new name India 24×7 in 2015. The same channel was later re-branded Zee Hindustan earlier this year with a focus on rural Hindi Speaking Market (HSM).
“We are coming up with Zee Uttar Pradesh/Uttarakhand on 20 December,” Zee Media’s senior editor Pawan Lalchand posted on his Facebook account.
The broadcaster had received the uplinking licence from the ministry of information and broadcasting (MIB) on 22 September.
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Zee Media to re-enter UP market with Zee Uttar Pradesh/Uttarakhand | TelevisionPost.com | TelevisionPost.com