
Zee Entertainment Enterprise Ltd (ZEEL) will soon make its foray into the Malayalam market and expand its bouquet of offerings in the Telugu market.
Speaking at a press conference to reveal its new corporate identity 'Extraordinary together', on completing 25 years, Punit Goenka, MD & CEO, ZEEL, said, “Very soon you will see the entry of Zee into different genres into Southern language and you will see our entry into the Malayalam market also very soon. We have a very strong presence in Telugu and Kannada languages. We are going to expand the portfolio into different genres.”
Zee to enter Malayalam market, expand Telugu genres