
Zee is planning to launch a 24×7 shopping channel. Testing already started by the name of EZ Mall. Probably they will change this name at the time of channel launching.

Some pix of EZ Mall




N.B.
Zee have recently launched a shopping website, called EZ Mall.
EZMall | Video Shopping Destination
Zee incorporates Ez-Mall to complement TV-based e-comm | Indian Television Dot Com
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