
Zee TV’s new brand slogan ‘Har Lamha Nayi Ummeed’ captures the beauty of rediscovering a new ray of hope with every moment of life. It was unveiled by ZEEL MD and CEO Punit Goenka at Zee Rishtey Awards 2014.
The new packing is designed and developed by design studio Les Telecreateurs. Zee TV’s aqua blue logo now makes way for a deeper shade of blue, lending it a stronger, more dynamic edge.The channel has also brought on board ace music composers, Salim Sulaiman, to compose a very upbeat and memorable audio pneumonic to bring alive the essence of the new brand proposition.
Indian Television Dot Com | Zee TV evolves its core proposition